Coca cola marketing report

Further, a scientific study requested by the court found that while the plant had "aggravated the water scarcity situation," the "most significant factor" was a lack of rainfall. The case has been appealed and a decision is pending. The government gave all the required permissions but did not publicize the Rs. It became a serious issue and Chief Minister Shivraj Singh Chouhan distanced himself from the project.

Coca cola marketing report

Assignment Term Paper Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.

When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market.

Once Coca Cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures.

The market analysis investigates both the internal and external business environment. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.

External Business Environment The External business environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off.

SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.

Coca-Cola has been a complex part of world culture for a very long time. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia.

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It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company.

Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Coca-Cola on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems.

Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.

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The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products.

This strategy gives Coke the opportunity to service a large geographic, diverse area. Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat.

The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate.

Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market.

Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition.

Furthermore, consumers can easily switch to other beverages with little cost or consequence.

Criticism of Coca-Cola - Wikipedia

When referring to each and every product or service ever placed before the consumer i. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle.

To be able to market its product properly, a business must be aware of the product life cycle of its product.

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The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers.

Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. Insert the picture of the product lifecycle Marketing Objectives The objective is the starting point of the marketing plan.

The purposes of objectives include: Specific, Measurable, Achievable, Realistic, and Timed. Specific — Be precise about what you are going to achieve Measurable — Quantify you objectives Achievable — Are you attempting too much?

Coca cola marketing report

Realistic — Do you have the resource to make the objective happen men, money, machines, materials, minutes? Timed — State when you will achieve the objective within a month?Americans drink an average of servings of Coke products per year.

50% of these are Coke brands, and 63% of those are Coca-Cola Classic. That comes out to Classic Coke servings per person.

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.

Coca-Cola Great Britain is responsible for marketing 20 brands and more than 80 drinks to consumers across Great Britain including the Coca-Cola portfolio – Coca-Cola Classic, Coca-Cola Zero Sugar and Diet Coke.

Other Coca-Cola Great Britain brands include Fanta, Sprite, Dr Pepper, Oasis, Lilt, glacéau smartwater, glacéau vitaminwater, Schweppes, Abbey Well, Honest, Appletiser, Powerade. The International Environmental Law Research Centre issued a report in that stated, in part, "The deterioration of groundwater in quality and quantity and the consequential public health problems and the destruction of the agricultural economy are the main problems identified in Plachimada.

Americans drink an average of servings of Coke products per year. 50% of these are Coke brands, and 63% of those are Coca-Cola Classic. That comes out to Classic Coke servings per person.

The Coca-Cola Co (TCCC) faces a challenging situation, in which economic recovery is fragile in developed markets, while the major emerging markets of China, Russia and Brazil are seeing a slowdown in growth.

Campaign to Stop Killer Coke | Tell Coca-Cola to STOP the VIOLENCE!